Studio Brand Strategy

Mareike spend almost two years building her personal brand on Linkedin. It was time to grow bigger. But to what exactly is still open, so the goal was to create a unique brand that evolves around the topic of content but gives enough space to be filled with flexible services or direction. Because who knows where the future will take Mareike.

Finding a name, a unique positioning and a design with a human touch. "A studio for human content" is the perfect vessel for all of Mareikes projects, it's fluid, ever evolving, but always human. And also not an agency but a studio, which incorporates Mareikes desire for freedom and no hyper-growth. And also a unique phrase – awesome for SEO. :) The registered wordmark builds from "zeidler", "human" and "content".

Figma • Framer • Perplexity • Canva • Notion

Mareike Zeidler thx for your valuable input on every step.