Group Branding

Bring together 4 different agency software products to be united as market leader under one roof. Build a brand that is prepared for scaling and rapid growth.

Concepting a branded house from scratch while implement learnings from each brand, keeping as much brand awareness as possible while creating a new brand with completely new values and personality. Involving all stakeholders in the brand building process. Concepting a name, a structure for entities, a personality, a brand core, brand values, brand design and a tone of voice.

Figma • Figjam • Adobe CC • ChatGPT • MS PowerPoint • Workshops

Conception, workshop facilitation, invention and builidng of the brand everii Group with my fantastic marketing manager Mareike Zeidler